Posted on September 29, 2025
Authored by Jonathan Hammer Levy
For decades, brokerages have measured performance by listings, closings, and market share. While these matter, they don’t tell the full story. The overlooked driver with the power to increase revenue, boost income, and strengthen retention is buyer data.
Today’s buyers are informed, mobile, and quick to explore alternatives. Without real-time buyer intelligence, revenue leaks are invisible. With it, brokers stop guessing and start optimizing.
Leading with buyer data translates directly into higher revenues and stronger income streams for the brokerage and its agents.
There’s a secondary—but powerful—outcome of using buyer data: agent engagement. When brokers equip teams with insights they can’t get elsewhere, agents feel supported and see a clearer path to success.
ConfirmBuyer.com, now in its fifth generation, delivers buyer-side analytics you won’t find anywhere else—ready to use on day one.
Growth is no longer about tracking listings alone. The future belongs to brokerages that operationalize buyer data. Lead with intelligence, strengthen your revenue pipeline, support your agents, and build a durable growth engine.
With ConfirmBuyer.com, you don’t just collect data—you turn it into opportunity.
Participation is open now. If you’re ready to increase revenue and agent performance with buyer-side intelligence, take the next step below.